Why Equestrian Direct?

Leading the field for three decades

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We’ve been around for more than 30 years and are dedicated to delivering the best to our customers. Find out how easy it is to get your project off the ground with Equestrian Direct.

With our heritage of providing surfaces to Olympic venues, private yards and everything in between, we love speaking to our customers and offering advice – after all, we’ve got a lot to share after three decades in the business!

Whichever surface you choose from our range, you can be sure to benefit from:

A best-in-class product

All our surfaces are formulated using the highest quality materials mixed to a premium specification. The materials we use are lab tested, certified, fully traceable – and never sourced from waste.

Working with a trusted supplier

Since the 1990s Equestrian Direct has been trusted as a surface provider and partner to thousands of yards and equestrian centres. These include many of horse sport’s leading venues and we’ve even supplied surfaces for the Olympic and World Equestrian Games.

Longevity and durability

Many of our customers have had the same surface down for 20+ years. Our hero product, Flexiride, is renowned for being exceptionally durable and hardwearing, standing up to heavy use over many years.

Wellbeing First

The stability of our surfaces provides even hoof support, cushioning joints and allowing horses to jump and turn with confidence, improving athleticism, performance and results, while reducing injury risk.

Trusted by Leading Venues

Our surfaces have been created with performance in mind. We’re proud to be the surface of choice at many of the UK’s top venues and our products have been used at Olympic and World Equestrian Games.

UK Lab Assured Quality

All the materials used in our products are certified, lab tested and produced in a quality controlled factory environment in the UK. Unlike many other products on the market, which include materials sourced from waste, our surfaces are of the highest specification.

Try Before You Buy

We offer a unique ‘try-before-youbuy’ service. Bring your horse to our Warwickshire HQ or one of the many yards around the country that use our surfaces to put our products through their paces, allowing you to buy with confidence.

Easy to Maintain

Our groundbreaking Flexiride surface is virtually maintenance free; for other products in our range we offer a variety of maintenance options to enhance surface performance and protect the longevity of your investment.

Leading the Field for Over 30 Years

We’ve been at the forefront of the sector since the growth of the industry in the 1990s, developing the highest quality products to support performance and wellbeing across a range of disciplines.

Jocelyn Riley, Founder

Producer, eventer and breeder Jocelyn was one of the earliest innovators in the world of artificial surfaces, establishing Equestrian Direct back in the 1990s.

With a lifetime spent riding, competing and caring for horses, Jocelyn saw the potential in creating a quality product that was made specifically for the equestrian surface industry.

Wanting to creating a durable, all-weather product that was kind to legs and joints and versatile enough to be used for all disciplines, Jocelyn set about testing and learning from her Warwickshire yard. This led to the creation of the iconic Flexiride surface, which still today remains the original product of its type, having been in the marketplace for over 15 years.

Jocelyn has competed at the Badminton Grassroots Championships and has sold many a horse overseas, including one to the Japanese Olympic team.

In her (rare) spare time she enjoys travelling and other sports.

Ross Riley, Managing Director

Able to ride before he could walk, Ross has always been a lover of all creatures great and small.

His passion for animal welfare aligned with his naturally inquisitive nature led to the creation of supplements company Animalife back in 2005. With its focus on natural goodness and results backed by science, products in the range are used by some of the biggest names in horse sport.

Ross brings the same ethos to Equestrian Direct, continually innovating to create the best products for horse and rider. He loves finding new ways to solve problems and is at his happiest during the reseach and development stage of any project.

Outside of work Ross is kept busy by his Jack Russell Shipley and enjoys competing in motorsports.

Becky Hayden, Sales Manager

A member of the Equestrian Direct team for over 20 years, Becky started riding aged 12 and has worked for some of the most iconic names in eventing.

During three years as groom to six-time Olympian Mary King, Becky went to Badminton and was part of her team when she won Burghley with Star Appeal in 1996. After finishing her stint with Mary, Becky groomed for New Zealand legends Andrew Nicholson and Sir Mark Todd, travelling the world and working for them at events including Rolex Kentucky Horse Trials and the Sydney Olympics.

After Mark’s retirement from eventing Becky spent six months in New Zealand helping him set up Rivermonte Farm.

Outside of life at Equestrian Direct Becky enjoys spending time with her dogs, Cocker Spaniel Teddy and Daisy the Patterland.